The NextRep Process
From Signal to Conversation
We Built the Playbook So You Don't Have To
We combine multiple data layers to uncover insights about prospects that generic AI misses entirely
Our platform embeds the outbound processes and behaviors used by the top 1% of sales performers
Every message follows the winning formula: unique observation → relevant pain → aligned value → frictionless next step
Salesforce Rep Targeting OXIO's New Executive
In this scenario, we're a Salesforce sales rep targeting OXIO's new SVP of Sales & Channels, Robb Robinson
Sales Rep
Robb's dual responsibilities to grow direct sales while simultaneously building channel partnerships indicates a strategic focus on building parallel revenue streams as OXIO expands
Robb likely faces the challenge of rapidly establishing an organized partner ecosystem with clear rules of engagement, while ensuring new channels don't conflict with direct sales
Salesforce Partner Community can provide Robb with a platform to orchestrate OXIO's partner ecosystem, ensuring transparent deal registration and streamlined onboarding —accelerating channel growth while maintaining direct sales momentum
NetSuite Rep Targeting Earth AI's New Funding
In this scenario, we're a NetSuite sales rep targeting Earth AI's CFO, Monte Hackett, following their $20M Series B funding
Earth AI's aggressive scaling targets (50+ projects, 100,000 drilling meters) following their Series B represents a dramatic operational expansion that Monte will likely have a large part in overseeing
As a CFO with investment banking experience but new to operational resource management, Monte may face the challenge of translating his capital markets expertise into effective financial operations systems that can scale with Earth AI's rapid growth
NetSuite Planning and Budgeting can help Monte model expansion scenarios, track capital deployment across projects, and generate the detailed financial reporting needed to bridge his capital markets expertise with Earth AI's resource-intensive operational reality
Procore Rep Targeting The Garrett Companies’ Recent Job Posting
In this scenario, we're a Procore sales rep targeting The Garrett Companies' Director of Construction, Mike Yozman, following their new job posting for a Director of Preconstruction
The Garrett Companies is establishing a dedicated preconstruction role with a focus on centralizing budgeting and catching plan discrepancies before they affect construction
Mike, currently overseeing construction, may face operational challenges aligning his teams and processes with this newly centralized preconstruction function, especially without integrated tools for coordination
Procore Preconstruction can equip Mike with a platform to seamlessly integrate the new preconstruction workflows with his existing construction teams, ensuring alignment, reducing discrepancies, and streamlining the transition to centralized processes
Snowflake Rep Targeting Landbase's Recent Acquisition
In this scenario, we're a Snowflake sales rep targeting David Hauser, CTO at Landbase, following their acquisition of LavaReach
Landbase's upcoming integration of LavaReach will combine two AI systems with different foundational models (Landbase's GTM-1 Omni model and LavaReach's prospect research intelligence) creating potential data integration complexities
David is likely responsible for merging both of these sophisticated AI systems, while building a cohesive engineering culture between the teams, all within his first six months as CTO
Snowflake AI Data Cloud can give David a unified platform to integrate LavaReach's AI capabilities with Landbase's GTM-1 Omni model, enabling his engineering teams to harmonize datasets and scale the combined AI systems while maintaining consistent governance throughout the integration
Coupa Rep Targeting Dyne Therapeutics’ Internal Signal
In this scenario, we're a Coupa sales rep targeting Dyne Therapeutics' Head of Procurement, Robert Ciamarra, after finding a CRM note about a previous conversation
Bringing on Robert as Head of Procurement, a few months after Dyne's leadership shelved any further conversations regarding procurement software, indicates addressing the issues previously discussed with Michael may still be a priority
Robert, with his enterprise procurement background, likely faces the challenge of quickly modernizing Dyne's supplier processes without disrupting the sensitive laboratory and clinical operations that depend on timely material sourcing
Coupa Supplier Management can provide Robert with a solution to cut Dyne's 10-14 day vendor onboarding to hours, centralize contract tracking, and streamline approvals - leveraging his enterprise experience while meeting the agility demands of biotech operations
Why This Depth Matters
Messages connect directly to prospects' specific situations, not generic templates. They feel personally crafted rather than mass-produced.
Specific details from prospects' business realities demonstrate genuine understanding. They recognize you've done your homework, not just skimmed a headline.
Strategic questions invite thoughtful reflection rather than immediate dismissal. Prospects respond because they're genuinely interested, not pressured.
The outcome isn't a calendar invitation; it's meaningful dialogue about real business challenges. Prospects engage because they see value in the conversation itself.
